search engine – Best Toplink http://besttoplink.info/ Mon, 11 Apr 2022 15:25:30 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://besttoplink.info/wp-content/uploads/2021/10/icon-120x120.png search engine – Best Toplink http://besttoplink.info/ 32 32 What would you like to know https://besttoplink.info/what-would-you-like-to-know/ Tue, 04 Jan 2022 12:45:08 +0000 https://besttoplink.info/what-would-you-like-to-know/ Serious question: are internal links a ranking factor? Too often, the chatter around internal links as a ranking factor seems to come more from an endless phone game than from the real source, the search engines. Some mythical internal linking SEO tales have been passed down through generations of SEO professionals. It can be difficult […]]]>


Serious question: are internal links a ranking factor?

Too often, the chatter around internal links as a ranking factor seems to come more from an endless phone game than from the real source, the search engines.

Some mythical internal linking SEO tales have been passed down through generations of SEO professionals. It can be difficult to tell fact from fiction.

In an effort to set the record straight, I used our resources to check if internal linking is a confirmed ranking factor. Drumroll, please: you will find out the truth about the upcoming internal links.

The claim: internal links are a ranking factor

An internal link is a hyperlink from one page in one domain to another page in the same domain. Internal links help users navigate websites and create a site architecture for the hierarchy.

Okay, but what about the most important questions, like:

  • Is the total number of internal links pointing to a page?
  • Is the quality of these internal links does pointing to the page have a big effect?
  • What to say about the anchor text of these internal links – is this another sign of relevance? Does longer anchor text add more value?
  • Is there such a thing as too many internal links on a page?

Advertising

Continue reading below

Proof of internal links as a ranking factor

Since there are still tons of internal linking questions to answer, and I want you to have all the facts clear, here they are.

Are internal links a ranking factor?

Google confirms that internal links are a ranking in their Search Engine Optimization (SEO) Getting Started Guide. Google says:

Create a fluid hierarchy.

Make it as easy as possible for users to switch from general content to more specific content they want on your site. Add navigation pages when it makes sense and integrate them effectively into your internal linking structure. Make sure that all of the pages on your site are linked and don’t require an internal “search” feature to be found. Link to related pages, if available, to allow users to discover similar content.

And Google’s “How Search Engines Work” builds internal linking as a ranking factor.

Some pages are known because Google has crawled them before. Other pages are discovered when Google follows a link from a known page to a new page.

Advertising

Continue reading below

This is also why Google Search Console offers the “Main linked pages” report. It is used to “Confirm that the main pages of the site (home page, contact page) are correctly linked within your site”.

The SEO starter guide also recommends using internal links in your breadcrumbs structured data markup, stating:

“A breadcrumb trail is a row of internal links at the top or bottom of the page that allows visitors to quickly return to a previous section or root page. Many breadcrumbs have the most general page (usually the root page) as their first leftmost link and list more specific sections to the right. We recommend that you use Breadcrumb structured data markup when viewing breadcrumbs.

The PageRank algorithm itself, and its internal flow, relies on internal links.

Does your webpage rank faster if you have internal links from high traffic pages?

Since Bill Slawski shared his analysis of Google Reasonable Surfer’s Certificate, there has been some argument in the SEO community as to whether pages with or without traffic affect internal link ranking signals.

Slawski said that “… based on a probability that a person following random links on the web could end up on a particular page”.

The patent speaks of the position of a link on a page.

Essentially, it’s about giving links more weight than he thinks people are going to. Actually click, including links placed in higher positions on the page.

Matt Cutt is confirmed this at PubCon in 2010.

The patent does not refer to trafficking.

Slawski too dives into the page segmentation patent this explains more about the placement of internal links on a page. And, he shares other ideas on how search engines use internal links to understand a web page.

Is anchor text in an internal link a ranking factor?

The SEO starter guide clarifies the confusion if internal link anchor text is a ranking factor as it states:

“Also consider anchor text for internal links.

You can usually think of linking in terms of pointing to external websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better.

Advertising

Continue reading below

John Mueller of Google also responded to this request on Twitter, where he said:

“Most links provide a bit of extra context through their anchor text. At least they should, right?”

And, in 2019, Mueller explained how internal linking helps your ranking in a Google Webmaster Hangout.

However, the claim that long anchor text in your internal links is just speculation right now. Search engines haven’t verified this myth.

In fact, the SEO Starter Guide obviously recommends avoiding “using anchor text that is too keyword-filled or long anchor text for search engines only.”

Rand Fishkin also dives into his anchor text experiences to prove the value of quality anchor text.

And, the Search Engine Journal’s Roger Montti takes a look at Mueller’s response to whether anchor text helps improve rankings.

Are internal links used as a ranking signal in your site’s architecture?

The internal mesh can have positive or negative effects:

  • NinjaOutreach increased their site traffic by 50% in three months with their internal link structure.
  • The Daily Mail has failed to outperform its competition due to its weak internal mesh.

Advertising

Continue reading below

Google patent on Classification of documents based on user behavior or feature data explore the site’s architecture in more depth.

So what if your internal links are broken?

Broken internal links prevent search engines from indexing your pages and users from browsing your site. Broken links are a sign of a poor quality site and can affect your rankings.

from google Web page disintegration patent validate this statement as it states it,

“If the web page has a relatively large number of dead links, it is considered an outdated web page. “

Now, how many internal links are there too many?

In 2009, Matt Cutts said there was a limit of 100 internal links per page.

In the past, Google didn’t upload more than 100k from a single page (it doesn’t anymore), so the idea of ​​links distributing your PageRank made sense.

In 2013, Matt Cutts retracted this statement saying to “keep it at a reasonable number”. Thus, the rule of 100 internal links is no longer valid.

Advertising

Continue reading below

Internal links as a ranking factor: our verdict

Yes, there is some truth to the myth that internal linking and your search engine rankings are linked.

Think of it this way, as Cutts said:

“… if there’s a page that’s important or has great profit margins or is converting really well, increase that.” Link to this page from your root page, this is the kind of thing where it can make a lot of sense.

Advertising

Continue reading below


Featured Image: Paulo Bobita / SearchEngineJournal



]]>
How Marketers Can Create Linkable Content To Drive More Site Traffic https://besttoplink.info/how-marketers-can-create-linkable-content-to-drive-more-site-traffic/ Wed, 15 Dec 2021 20:37:00 +0000 https://besttoplink.info/how-marketers-can-create-linkable-content-to-drive-more-site-traffic/ When most SEOs think of link building, the idea of ​​getting high authority backlinks often comes to mind. But, as Michael Johnson, Head of Partnership Development at Page One Power, argued during his session at SMX Next, creating great content should be the top priority in any link building effort. “One of the things I’ve […]]]>


When most SEOs think of link building, the idea of ​​getting high authority backlinks often comes to mind. But, as Michael Johnson, Head of Partnership Development at Page One Power, argued during his session at SMX Next, creating great content should be the top priority in any link building effort.

“One of the things I’ve noticed is that a lot of people think their link building campaigns fail because of their reach – in reality, it’s because of their content that they aren’t able to. to gain backlinks. “

“If you want to be good at bonding, you have to think about the people you engage with,” he added. “Think about audiences and think about the value you can bring to them. “

Creating linkable assets means marketers need to know what content topics and formats are relevant to their audience. As Google’s John Mueller said in an SEO Hangout during office hours, “We’re trying to figure out what’s relevant to a website… the total number of links doesn’t matter at all.”

RELATED: Is Link Building Dead? it depends who you talk to

Effective types of content that can be linked

“One of the main goals of linkable content is to grow your audience,” Johnson said. “It’s not about doubling the primary audience you’re already in touch with, it’s about connecting your brand to new relevant audiences on the web.”

Relevant content should be formatted in an appealing way to attract a larger audience. This can make it easier for readers to see its value and for search engines to analyze its information.

There are two particularly effective types of content that encourage linking, according to Johnson: information / education articles and resource guides.

Educational articles are designed to give readers the information they need in an easy way. These pieces often use “How To” or “FAQ” structures to make the content as easy to read as possible. Additionally, they are particularly useful in that they work for virtually any vertical.

Johnson recommends marketers “think about the article and how it links your website to relevant audiences and topics under discussion.” When hosted on third-party sites, this audience is even larger.

Image: Michael Johnson

To that end, Johnson shared a resource guide that his content team put together for a client who supported STEM education for students with disabilities. The structure of the article and its highly relevant content helped them generate promising results: “So with this information, not only can we help an audience that can use the help and give them valuable information, but we connect also our site with a lot of great resource pages on the web, ”he added. “We were able to gain some amazing .edu links, like the one we got from pitt.edu, but also links from public school websites.”

Image: Michael Johnson

Not all relevant binding properties have a high domain authority (or DA, which isn’t a Google ranking factor), so Johnson suggests SEOs avoid getting sucked into it. Focusing too much on high authority sites can cause you to miss out on relevant and low authority resources, so create resource type content with them in mind.

How creating linkable content increases traffic

“The purpose of linkable content is to connect to relevant sites on the web to broaden your audience, so it has to be a useful and valuable asset,” Johnson said.

Generating content that is relevant and applicable to readers makes these elements even more interrelated. The most important factor in determining how your content connects is how it connects with your audience – everything else is secondary.

Johnson emphasized how creating this type of content can have a huge impact on your target audience: “We solve problems and we help business owners. This [content] is something that fascinates people, that is close to their hearts.

“If your content can solve problems for people, it’s going to make them want to connect with it,” he added.

Watch the full SMX Next overview here (free registration required).


New to Search Engine Land

About the Author

Corey Patterson is an editor for MarTech and Search Engine Land. With a background in SEO, content marketing, and journalism, he covers SEO and PPC industry news to help marketers improve their campaigns.


]]>
Internal link with Linkpacks | Referencing internal links https://besttoplink.info/internal-link-with-linkpacks-referencing-internal-links/ https://besttoplink.info/internal-link-with-linkpacks-referencing-internal-links/#respond Mon, 17 May 2021 07:00:00 +0000 https://besttoplink.info/internal-link-with-linkpacks-referencing-internal-links/ What’s good for the user is good for Google. The best SEOs take this truth to heart and use it as a guiding principle for everything they do. Fortunately, implementing link packs is a winning SEO tactic that not only helps both your content and technical SEO, but if done correctly can be good, if […]]]>


What’s good for the user is good for Google. The best SEOs take this truth to heart and use it as a guiding principle for everything they do. Fortunately, implementing link packs is a winning SEO tactic that not only helps both your content and technical SEO, but if done correctly can be good, if not great, for both your content and your SEO technique. user and for Googlebot.

Read on to find out exactly what link packs are, why they’re important for internal linking, and how good link packs help user, Google, conversion, and more.

What are link packs?

Link packs are a group of internal links that usually appear towards the bottom of the page. If done correctly, each link sends the user and the Googlebot to pages similar to the one the user is on. As such, it helps the user find relevant and relevant content on your site. Linkpacks have grown in popularity over the years because they provide terrific internal linking.

What is an internal link?

An internal link is a link on your website that points to another page on the same website. These are hyperlinks – usually blue, clickable, or tapable text – that keep the user and Googlebot on your website. The HTML for an internal link usually looks like this:

Keyword text

When implemented correctly, the keyword text (or anchor text) provides a one-sentence map or indication of where that user is going if they click the hyperlink.

More SEO expert advice from Jacob HurwithSEO is dead?

Why internal links are important to Googlebot

Internal links are important to both Googlebot and users. For Googlebot, they help the search engine find new or updated pages on your site. Googlebot cannot find any pages or URLs on your site unless you add a link to it. Google could also explore your XML sitemap if you have one. Google uses both internal and external links (links from other websites) as part of its ranking algorithm. The more links a URL has from reputable sites, the more SEO juice it gets. This should help it rank higher for related terms. As you can see, internal links play a key role in your technical SEO.

Why internal links are important to users

An internal link is also vital for users as it helps them navigate your site. This not only helps them move down your sales funnel, but it also helps them find related content easily. For example, in the paragraph above, you see the phrase “XML sitemap” underlined. If you click / tap on this phrase, you are taken to an article on XML sitemaps. This is an internal link that brings value to a user who wants to learn more about XML sitemaps, but also tells Google that Built In has an XML sitemaps page.

How to create effective link packs for Googlebot

Although link packs are a collection of internal links, you can’t just throw old links on a page. To create a valuable and effective link pack for Google, there are some Good SEO practices you should follow.

4 rules for creating SEO link packs for Googlebot

  1. Do not place links behind JavaScript.
  2. Use the “a href” formatting.
  3. Provide good anchor text.
  4. Link only to indexed or crawlable pages.

First of all, don’t put internal links behind JavaScript unless you’re using a rendering strategy like pre-rendering. Otherwise, Google might not see the actual link and you would not be sending any SEO juice to that page.

Second, use the hyperlink formatting you saw above. Internal links should be “a hrefs” and be easily identified as hyperlinks, regardless of the device a user or bot is on.

Then use the correct anchor text for each link. Remember that the anchor text is made up of the actual words that are related. The anchor text should provide some indication of where the user and Googlebot are going if they head to that internal link. Additionally, Google uses this anchor text as a potential keyword to rank this page which is essential for content referencing. By creating a “content SEO” hyperlink, I just told Google that when someone searches for “content SEO” they should consider ranking the URL I just linked.

Finally, do not add links in a linkpack that directs Google to an unindexed or blocked URL. You don’t want to waste Google’s time, so never add an internal link anywhere on your site if you’re preventing Google from crawling that URL in the first place (via robots.txt) or if you tell Google not to index this page.

How to create effective link packs for users

Fortunately, all of the tips above help users as well, which is great considering what is good for the user is good for Google. However, there are other best practices you can implement when building effective link packs for users.

4 tips for designing SEO link packs that users will love

  1. Link to associated pages.
  2. Use headers.
  3. Make the design work.
  4. Make hyperlinks obvious.

First of all, only provide links to related pages. For example, if the user is on an SEO page, there shouldn’t be an internal link pointing to an employee engagement page. The two subjects have nothing to do with each other, and therefore, they should not be related.

Then provide a good header for the linkpack. Don’t just throw a bunch of links anywhere on the page. Present it with a strong header that tells the user what is shown below.

Also make sure that the design blends in well with the rest of the page. The linkpack should be natural to the page and fit the rest of the design. When describing the task to your designer, give him the Cliffs Notes of all of the above so that he fully understands why he is adding it to the design. This in turn will help them find the best way to view it without compromising the overall integrity of the page.

Finally, make it clear that link packs contain hyperlinks. The user should easily see that if they tap on the anchor text, they will be redirected to a new URL.

Examples of link packs

It’s time to see what big link packs look like so you can bring some examples to the table when you present it to other stakeholders in the company.

Cars.com

The auto matchmaker took the idea of ​​link packs to the next level. They started out small and have since created one of the most engaging and user-friendly link packs I’ve ever seen. As you can see at the bottom of their Ford F-150 for sale page, they added a five section linkpack with all the links related to a Ford F-150. In addition to headers, they provide ancillary content that a user can see before tapping on a link. It also helps a bot rank that url.

Integrated

Another great example of an effective link pack can be found on Built In’s own local sites. As you all know, a key value proposition for Built In is connecting companies with top tech talent. Therefore, the job site is a key section for every user. At Built In Chicago Job Board, again at the bottom there is a wonderful linkpack that helps Google and users get to the most important job pages on the site. The linkpack has “a hrefs” pointing to jobs in different categories, subcategories, and locations. As you can see, even if you want to display more than 100 links in a linkpack, that doesn’t mean it can’t be visually appealing.

integrated link packs

The bank rate

Linkpacks are used across industries, and the mortgage industry is no exception. As you can imagine, most mortgage websites want you to see the current mortgage rates or the rates in your area. These are low funnel pages, and if a user accesses them, they are more likely to submit a lead for that business. Enter the link packs.

At the bottom of their 30-year mortgage rates page, Bankrate offers two link packs: one for other types of mortgages and one for state mortgage rates. These link packs aren’t as visually appealing as our first two examples, but they get the job done.

bankrate-linkpacks

Guaranteed rate

Competitors tend to write about similar topics, and they also use similar tactics. The Guaranteed Rate, another key player in the mortgage industry, uses links to help Google and users find related pages. As you can see from their “GO Loans by State” page, they added two link packs to other VA loans pages: one for cities in the same state (California) and one for other states. This helps the user find specific VA loan requirements in neighboring cities or states if they have accidentally landed on the wrong page.

guaranteed rate link packages

Takeaway meals

Link packs, when properly implemented, are good for the user and good for Google. They help users find related pages and help Google find other important pages for them to crawl. It’s a win-win for content and technical SEO. Now that you’ve read and seen some of the best link packs in the industry, you have the tools you need to build the best link pack in your industry.


]]>
https://besttoplink.info/internal-link-with-linkpacks-referencing-internal-links/feed/ 0
SEO: 10 FAQs for Internal Links https://besttoplink.info/seo-10-faqs-for-internal-links/ https://besttoplink.info/seo-10-faqs-for-internal-links/#respond Tue, 09 Mar 2021 08:00:00 +0000 https://besttoplink.info/seo-10-faqs-for-internal-links/ Internal links benefit search engine optimization. But knowing how to use them and understanding their value is not always easy. Here are 10 frequently asked questions about internal link management for SEO. 10 FAQ for internal links 1. How are internal and external links different? It’s a question of who makes the connection. An internal […]]]>


Internal links benefit search engine optimization. But knowing how to use them and understanding their value is not always easy. Here are 10 frequently asked questions about internal link management for SEO.

10 FAQ for internal links

1. How are internal and external links different?

It’s a question of who makes the connection. An internal link is something you control – you link from one of your pages to another. External links are created on another site and refer to yours. External links are also called backlinks.

2. How do internal links help SEO?

Internal links do three things:

    • Signal value. Search engines assume that your internal linking decisions indicate your priorities – what you consider important.
    • Report relevance. Words used in the anchor text of a link help search engines understand the meaning of the page the link is linked to.
    • Create relationships between pages. It is unlikely that two unrelated pages will be linked to each other. Links connect two pages together in a contextual way, giving extra meaning to both.

External links convey the most value, but internal links help distribute value more evenly so that other pages have a better chance of ranking in organic search.

3. Which pages should I link to?

Link to the pages you want to rank. The more you need a page to rank for, the more links that page needs.

4. Where to place internal links?

Link from pages that have a higher value, such as a home page and top-level category pages. But all relevant pages are candidates for link building. Each page on your site links to other pages through header and footer navigation. Use this navigation structure to link to your most important pages.

You can also create contextual links in the main body of the page. For example, you can link from a paragraph on your home page to your most important category page. Make sure, however, that the links are part of the page design and have some value to your buyers. Putting a list of links at the bottom of a page for SEO purposes only is spam, and search engines will treat it accordingly.

5. How many internal links should my site contain?

There is no definitive answer other than the links must be relevant to the content and useful to buyers. Placing more than three links in a sentence will seem obnoxious to buyers. However, if a sentence is a bulleted list of useful resources, six links for six bullets may be appropriate.

6. What should the link text be?

The visible part of the link – called “anchor text” or “link text” – must be a relevant keyword or phrase. Avoid using “learn more” and “click here” unless that’s what you’re trying to rank for.

7. Should I link from my blog to my e-commerce site?

Yes. A blog or other section of content should link to your ecommerce pages and vice versa. Links from high authority pages are most valuable.

8. How to create an internal link in HTML?

Basic HTML links are structured, as shown above, with an anchor tag, URL, and anchor text.

9. How to create an internal link in WordPress?

In WordPress, linking is as easy as copying the URL you want to link to, clicking the link icon below, and pasting the URL into the field that appears.

Screenshot of WordPress admin section

10. How to identify broken internal links?

Sooner or later you will have to deal with broken links when you add and remove content and edit URLs. You can monitor broken links for free in the Google Search Console coverage report, which lists URLs that return a 404 error, signifying a broken link. For each of these URLs, use the Search Console URL inspection tool to determine where they are linked from.

Alternatively, you can use a crawler such as Screaming Frog’s SEO Spider or DeepCrawl. It will tell you which of your URLs are returning 404 error codes and which pages are linked to.


]]>
https://besttoplink.info/seo-10-faqs-for-internal-links/feed/ 0
How Google uses internal links to crawl a website https://besttoplink.info/how-google-uses-internal-links-to-crawl-a-website/ https://besttoplink.info/how-google-uses-internal-links-to-crawl-a-website/#respond Sat, 19 Oct 2019 07:00:00 +0000 https://besttoplink.info/how-google-uses-internal-links-to-crawl-a-website/ When you want to ensure the best results for your online business, implementing the right SEO strategies is of the utmost importance. SEO is all about getting a deep understanding of your site, audience, and brand all at the same time. Before you embark on analyzing the steps necessary to ensure an effective SEO implementation, […]]]>


When you want to ensure the best results for your online business, implementing the right SEO strategies is of the utmost importance. SEO is all about getting a deep understanding of your site, audience, and brand all at the same time.

Before you embark on analyzing the steps necessary to ensure an effective SEO implementation, it is essential that you determine what you can do with your site.

Before going ahead with any of the SEO strategies, it is essential to understand that internal linking is an integral part of your business SEO campaign online. Google continues to update its algorithms from time to time. One of the main aspects of Google’s algorithms is to ensure that internal links are used for your site so that you don’t violate any SEO standards.

Internal links for your site can make or break all your business SEO, check out this in-depth case study showing how important internal links can be. While internal links might not be the most interesting aspect of SEO, they are still considered one of the most vital sections that you need to pay attention to as a business owner. If you go wrong in the task of building internal links, you can end up creating several problems with SEO, even the overall ranking. Therefore, you need to know the right internal linking strategies and how Google uses them to analyze your site’s performance.

What is internal mesh?

Internal linking is known to occur when you tend to link one or more pages on your site to other pages on the site. Regarding the SEO aspect of internal linking, it is a page containing a hyperlink leading to other pages under the same domain name. Linking should be done only where necessary and not just for the purpose of linking pages on your site.

Advantages of internal meshing

Building internal links is an important part of on-page SEO. One of the main benefits of implementing internal linking for your site is that you tend to have full control over internal linking. As such, you can expect to get the most out of it. In addition to SEO values, internal links are also essential from an overall user experience perspective.

When you analyze your site’s internal link structure from the point of view of Google’s algorithm, there are two major factors to consider:

  • Search engines: You must analyze how the search engine like Google would display the internal links present on the site and how it will pass the respective weights
  • Users: You should aim to get users from where they are to where they want to reach as easily as possible using internal links.

As you aim to master the art of internal linking for your site according to Google’s algorithms, here are some of the main advantages of internal linking for your site that you should know:

  • Ease of navigation: When you are a business owner, you have full control over the task of building internal links on the site. As such, you can expect to design the specified reading path as well as a seamless browsing experience for site visitors. End visitors tend to land on your site with a personalized set of expectations and requirements. While some might be here for information, others might be interested in the products and services that your site has to offer.
  • Establishment of the site architecture: Internal linking and its creation strategy are known to build the foundations of the overall architecture as well as the structure of your site. Generally, website architecture is referred to as the way you tend to structure the site to ensure the best user experience in its class.
  • Propagation of link equity: Every link on your site is known to have some fairness. It is called “link juice”. Link juice is known to consist of a number of elements including reliability, value, authority, and relevance to the topic of the page in question. Link juice is used to be transferable to other pages on the site as well as to other sites using effective internal linking. The links that tend to go through link juice are a major determinant of the factor that Google uses to assess and determine the rank of respective pages in Search Engine Results Pages (SERPs).

Make the most of effective internal link building strategies to ensure the best for your online business. When you design the internal link structure according to the latest Google algorithms, it helps deliver optimal results for your online business.


]]>
https://besttoplink.info/how-google-uses-internal-links-to-crawl-a-website/feed/ 0
How Internal Links Can Make or Break Your SEO Strategy https://besttoplink.info/how-internal-links-can-make-or-break-your-seo-strategy/ https://besttoplink.info/how-internal-links-can-make-or-break-your-seo-strategy/#respond Fri, 28 Jun 2019 07:00:00 +0000 https://besttoplink.info/how-internal-links-can-make-or-break-your-seo-strategy/ PHOTO: Shutterstock Internal linking is a basic, but often underrated form of SEO, especially in a world where marketers are busy strategizing for niche hacks like image SEO. However, to stay competitive you need to get back to basics in order to stay ahead of your competition. Understanding internal links It seems pretty obvious and […]]]>



PHOTO: Shutterstock

Internal linking is a basic, but often underrated form of SEO, especially in a world where marketers are busy strategizing for niche hacks like image SEO.

However, to stay competitive you need to get back to basics in order to stay ahead of your competition.

Understanding internal links

It seems pretty obvious and for the most part it is. Any link that points to an internal location within your domain is an internal link. “As opposed to the more popular and familiar external hyperlinks,” says Chris Long, architectural SEO manager at Go Fish Digital, “Internal hyperlinks are links that point from one web page to another within the same domain.”

Long says internal links help establish the structure of a website and mostly appear in the main navigation, sidebar, and footer. The most vital internal links for Google, however, are contextual; Links in content that have relevant anchor text.

Related Article: How To Outperform Your Competition With A Smart Image SEO Strategy

Why are internal links important for SEO?

While internal links make site navigation user-friendly, they also have SEO benefits. “From a SEO perspective, [internal links] give a webmaster the ability to clearly tell Google which pages offer information and which pages are more transaction-oriented, ”said Simon Ensor, Managing Director of Yellow ball. Internal links allow Google to understand your website structure and which pages are most valuable.

According to Yoast, internal links help search engines, such as Google, include:

  • The relevance of the pages.
  • The relationship between the pages.
  • The value of the pages.

5 ways to start an internal linking strategy

Experts share several suggestions on how to improve your site’s internal linking, while improving user experience and increasing SEO rankings.

1. Improve the site hierarchy

When setting up an internal linking strategy, Long says that “the first step would be to perform a simulated website analysis.” You need to understand how the site is currently structured.

Next, you want to adjust the structure of the site to push readers to deeper, more relevant pages. “When visiting a site,” Long explained, “internal links should be hierarchically intuitive so that users can easily navigate to the” main “pages of a site.” He said you should cascade the links out so that there are more unique links on essential pages and page authority is shared across your site.

2. Correct your links

You should check your website links every now and then to fix broken links and change links that have been redirected 301 to other pages. “Unless you have a significant number of broken links or a complete lack of internal links, you’re unlikely to see a significant impact on rankings as a result of being audited (and fixed),” said Ensor said. However, he added that you will have a better user experience and a better flow which could lead to more conversions.

The anchor text of your internal links is also essential. “Your anchor text should be logical and it should not be the same every time you link to this page,” said Laura English, copy and content manager at Probe. You want to avoid using generic calls to action and need to choose anchor text that is both interesting to the reader and also has relevant keywords.

3. Point to relevant pages

“In the case of internal links,” suggests Ensor, “you always have to ask yourself whether the link is useful to the user. You want internal links in the content to point to pages that are a natural progression to display next.

You don’t want to include as many links as possible on each page to boost SEO rankings. “If an excessive number of internal links point to an unimportant, low ranking, low traffic page,” says Long, “a crawler can slow down its crawl of the rest of the site.”

4. Help search bots

Make sure your content follows basic SEO techniques. English explains that your content “should be focused on spreading additional keywords, strategically getting at least two internal links, and potentially getting backlinks to that content.”

You also want your website to avoid a complex structure. Long suggests that you “try to keep the” exploration depth “of a site hierarchy 3/4 layers deep”. If the search engine bots have to drop too many levels, they might be more likely to end their crawling of the site. “Internal hyperlinks directly influence a search engine bot’s crawl budget – that is, how long and how many pages a search engine bot will crawl a given website,” Long said. .

5. Stay natural

“Always keep it natural and contextual,” English said. While you are hoping for better page rankings when posting content, you need to make sure that the content is relevant to your site visitors.

While an internal linking strategy is crucial for SEO, English stressed that “everything should be for humans before Google – if you don’t have human interaction, you won’t have Google’s either.” .

6. Consider a business blog

Having a regularly updated blog is another authentic way to build internal links, like sites that blog, for example, on average. have 434% more pages indexed by search engines than those who don’t.


]]>
https://besttoplink.info/how-internal-links-can-make-or-break-your-seo-strategy/feed/ 0
Will untracked internal links impact your SEO? https://besttoplink.info/will-untracked-internal-links-impact-your-seo/ https://besttoplink.info/will-untracked-internal-links-impact-your-seo/#respond Tue, 23 Apr 2019 07:00:00 +0000 https://besttoplink.info/will-untracked-internal-links-impact-your-seo/ Editor’s Note: “Ask an SEO” is a weekly column from a technical SEO expert Jenny halasz. Ask your toughest SEO question and fill out our form. You might see your answer in the next #AskanSEO article! Welcome to another edition of Ask an SEO! Today’s question comes from Dianne in California: One of my SEO […]]]>


Editor’s Note: “Ask an SEO” is a weekly column from a technical SEO expert Jenny halasz. Ask your toughest SEO question and fill out our form. You might see your answer in the next #AskanSEO article!


Welcome to another edition of Ask an SEO! Today’s question comes from Dianne in California:

One of my SEO tools gave me the following error alert:

“Internal link with ‘nofollow’ attribute

Using the nofollow link attribute indicates that you don’t know if you trust a link, so using it on internal links will make Google suspicious.

The following internal links use the nofollow attribute: “

From the links they display, it looks like my “Reply To” button for comments has a “nofollow” tag on it. Will this affect my SEO for Google?

Advertising

Continue reading below

No. It will not impact your SEO for Google, Bing or any other search engine.

This is the problem with using only tools for SEO. They tend to show a lot of false positives.

This is necessary because the tools cannot understand the nuances that humans can, but it can be difficult when the explanation given is not entirely accurate either.

You can absolutely use nofollow on an internal link.

In fact, if you don’t want pages like login screens or comments on your blog to show up in search, nofollow is a good way to accomplish this *.

Advertising

Continue reading below

In your particular case, it looks like your comment plugin is removing comment reply links. There’s no good reason to allow people to link directly to these pages, and you wouldn’t want them to show up in search, so nofollow is a perfectly acceptable way to manage them.

My advice with all the tools is to research the term definitions yourself (on Google or Bing) and think about the purpose of these commands in a larger context.

The story of “Nofollow”

Many people think that Google invented “nofollow”, but in reality it is not.

Nofollow is a microformat that Matt Cutts (formerly of Google) and Jason Shellen (formerly of Blogger) collaborated on. According to official specification, no following:

“… Indicates that the referenced resource was not necessarily linked by the page author, and therefore this reference should not give the referenced resource additional weight or ranking by user agents. “

There are two important keywords in this definition.

The first is “author of the page”, which states that nofollow should be used in cases such as blog comments or advertising, where the author is not directly responsible for the linked content.

The second is “extra weight”. While SEO pros have become accustomed to nofollow, which actually means “don’t follow the link” because that’s what Google says they’re doing, it’s not in the original spec.

Advertising

Continue reading below

So, it probably also surprises people that Yahoo, Bing, Ask, and Baidu don’t treat the nofollow attribute the same as Google does.

Final result

Nofollow is a useful (although sometimes overused) tool in the SEO toolbox.

The implication of this tool provider that “using it on internal links will make Google suspicious” is false.

* Note that nofollow only works to keep pages out of search results if it is also associated with a noindex command on the landing page and there are no other followed links to the page.

Got a SEO question for Jenny? Fill out this form or use #AskAnSEO on social media.

Advertising

Continue reading below

More resources:


Image credits

Featured Image: Paulo Bobita


]]>
https://besttoplink.info/will-untracked-internal-links-impact-your-seo/feed/ 0
How to audit your internal links https://besttoplink.info/how-to-audit-your-internal-links/ https://besttoplink.info/how-to-audit-your-internal-links/#respond Tue, 23 Apr 2019 07:00:00 +0000 https://besttoplink.info/how-to-audit-your-internal-links/ Your website is a interconnection of pages. Regardless of SEO and UX issues, the problem always comes down to its two basic elements: The pages themselves. The connections between them, aka internal links. This makes internal linking your second priority. So today we’re going to take a look at all the ways internal linking can […]]]>


Your website is a interconnection of pages.

Regardless of SEO and UX issues, the problem always comes down to its two basic elements:

  • The pages themselves.
  • The connections between them, aka internal links.

This makes internal linking your second priority.

So today we’re going to take a look at all the ways internal linking can hinder your site’s performance.

1. Revise the structure of the website

An optimized website is a structured website.

Too many websites have no clear organization at all.

Why is this happening?

Typically, this is because website content is added sporadically, without any real strategy. Sometimes this is due to changing business needs and things that were once important no longer.

To understand what you are working with, you need to have an overview of your website architecture.

Ensure a coherent structure

As Google’s John Mueller puts it, the way your pages are interconnected provides Google with “context.”

Advertising

Continue reading below

Internal links help the search engine understand how your pages relate and what their roles are.

So you need to make sure that your website is not a mess of random linked pages. This makes the context of the site unclear.

You also need to make sure that the type of structure you are using is actually optimal.

Which one greatly depends on the needs of your business, but here are a few options to consider:

Advertising

Continue reading below

  • A flat website structure this is when there are only two implicit hierarchy levels – the home page itself and the rest of the pages (linked directly from the home page). Obviously, this one can only fit smaller websites and gets really confusing when we are talking about hundreds and thousands of pages.

How to audit your internal links

  • A pyramidal structure that’s when you start with the home page and scroll down to categories, subcategories, and individual pages within those. This is one of the most common ways to organize an eCommerce store.

How to audit your internal links

  • A thematically grouped structure it’s when you group your content by themes. And not in a pyramidal way, but rather to have a “pillar” page in each cluster and a certain number of subordinate pages supporting it. The pillar page, in this case, covers the topic in general. While the subordinates, focusing on specific long tails, all refer to the “pillar”, thus “voting” for his authority on the subject:

How to audit your internal links

This tactic has become particularly popular with websites that rely heavily on blogging and has proven itself well in some experiments.

Click depth optimization

I’m not about to parrot old age three click rule.

Many experiments have shown the number of clicks does not affect user satisfaction or success rateSo there is no particular reason to make all of your content accessible in just three clicks for UX’s sake.

However, you should always consider the depth of clicks in terms of SEO, as the depth of the pages affects their importance to Google.

Sometimes click depth issues can just arise due to carelessness.

So start by identifying your most important pages. Make sure they haven’t been buried deep by accident.

Quite often, click depth issues are the result of your paging.

How to audit your internal links

I highly recommend revising your pagination.

Eliminate orphan pages

Another fairly common problem is with orphans – pages that have been completely excluded from your website structure because:

Advertising

Continue reading below

  • They don’t have any internal links pointing to them. Most likely, these are old pages linked from deleted content or new pages that you forgot to include in the navigation.
  • You messed up with nofollowing and noindexing. As if you decided to remove your paginated pages (I’ve seen people do that…) from Google’s index. The deeper pages to which the linked paginated pages would remain accessible to users, but not to the Google bot:

How to audit your internal links

The problem with fixing orphan pages is that they are hard to find.

You can search for them in the XML sitemap (in case they were added to the sitemap but not to the navigation) and in the Google index (in case Google knows about them because of external links).

How to audit your internal links

Also run a crawl tool to analyze your website like the Google bot does and check if any ban instructions stand in its way.

Advertising

Continue reading below

Fix duplication of content

Another common problem is that inconsistent interconnection can create duplicate versions of your pages.

Like when some of your internal links have slashes at the end, and some don’t. If no redirect is configured, these two URLs look like separate duplicate pages:

https://example.com/page1/

https://example.com/page1

The same can happen with the www and non-www versions of your site, tracking parameters in URLs, and other instances of content duplication.

The thing to keep in mind here is that you shouldn’t just configure redirects. You should fix the internal links themselves to avoid constantly triggering unnecessary redirects.

2. Audit of PageRank flow

I will not go into how PageRank actually works. I’m just going to mention this, for the Last 20 years, PageRank has been a key ranking signal from Google.

That’s why you want a well-thought-out website structure – one that naturally conveys authority to your most important pages.

Advertising

Continue reading below

However, you still need to make sure that your website’s PageRank is gaining unhindered external feeds on the website and that it is not wasted.

Stop the evaporation of PageRank “Nofollow”

I don’t usually fall for what the Google reps have to say, but the official statement (at least one of them) goes as follows:

“When you have a page with ten PageRank points and ten outbound links, and five of those links are not being followed… the five links without nofollow would each result in one PageRank point. “

This implies that untracked internal links “evaporate” your website’s PageRank.

PageRank points move away from the original page via the link but don’t land anywhere else.

So if you are still not following your internal links, there is an easier solution:

Make sure you don’t have too many internal links pointing to your less important content.

How to audit your internal links

Freeing PageRank from dead ends

Another trap for your PageRank feed are dead end pages – pages that don’t exceed the PageRank they received elsewhere on your site.

Advertising

Continue reading below

This can happen when the pages simply don’t have any outbound links to follow (which is a vexatious experience for both users and bots).

Also, dead ends are your:

  • Pages without index.
  • Broken links to pages 4xx and 5xx.
  • Redirect loops.
  • Etc.

These issues tend to reappear every now and then as your website changes and evolves. Therefore, auditing your broken links, redirects, and bot instructions should be your usual habit.

3. Revise the anchor text

In addition to creating a hierarchy and conveying authority, internal links play a role in the relevance of your pages.

And although these days it takes a lot more to rank a page for a keyword than just anchor text, Google still uses them to figure out what your pages are about.

Add meaningful anchors

From an SEO and user experience perspective, there hardly makes sense to meaningless anchor text like ‘click here’. They just don’t let bots and users know where the link takes them.

Advertising

Continue reading below

So given that internal anchors are still used by Google and cannot lead to a penalty, you have every reason to put keywords there.

However, the thing to keep in mind here is the possible (although somewhat questionable) first link priority rule.

It indicates that if “Page A” refers twice to “Page B”, only the first anchor text counts for Google.

So, it might be a good idea to make your top navigation (which search engine spiders find out before moving on to the main content) keyword rich:

How to audit your internal links

Reduce image links

John Mueller of Google warns against using image links without anchor texts:

Advertising

Continue reading below

“The only thing I would avoid doing is changing the anchor text to an image. So if you have… a fancy font or something that you want to use on your pages and you change a link from a link of text to an image link and you don’t have any type of textual link with that image for that link, then it’s really hard for us to figure out what the anchor text is supposed to be.

So if you link between pages that contain images and for some reason you want it to stay that way, at least make sure that each image has descriptive alt text.

Conclusion

I could go on and on about the various internal bonding tactics and best practices. But the three aspects covered (hierarchy, authority, and keyword relevance) are the three pillars you can start on.

Finally, don’t forget to:

  • Keep in mind how the importance of a link is affected by its position on a page.
  • Pay attention to onclick = links to JavaScript-based websites and other possible indexing issues.
  • Use relevant Schema.org markup to breadcrumbs, internal bio links (Due to TO EAT), and lists (now available for Recipes, Movies, Classes, and Articles).

Advertising

Continue reading below

More resources:


Image credits

Featured Image: Created by Author, April 2019
In-post images and screenshots created / taken by author, April 2019



]]>
https://besttoplink.info/how-to-audit-your-internal-links/feed/ 0
Internal links to About Us, Contact Us and TOS pages for SEO https://besttoplink.info/internal-links-to-about-us-contact-us-and-tos-pages-for-seo/ https://besttoplink.info/internal-links-to-about-us-contact-us-and-tos-pages-for-seo/#respond Thu, 09 Mar 2017 08:00:00 +0000 https://besttoplink.info/internal-links-to-about-us-contact-us-and-tos-pages-for-seo/ For those who optimize their internal link structure, the pages with more links pointing to it tend to be the most important pages on the site. But what about other less important pages that also tend to have a lot of links to them, especially pages like about us, contact us, and TOS pages. For […]]]>


For those who optimize their internal link structure, the pages with more links pointing to it tend to be the most important pages on the site. But what about other less important pages that also tend to have a lot of links to them, especially pages like about us, contact us, and TOS pages. For example, what if the contact us page has more internal links than any other page on the entire site?

Google is pretty good at recognizing these types of pages as essential for a site but not crucial for ranking. And according to John Mueller, you don’t need to do anything like nofollow links to these pages so that Google doesn’t care about them, or those types of pages have the most links. .

No, it doesn’t have to be like that. We have a lot of practice with crawling and indexing websites and it is only normal that many sites have a contact page, or an about us page or even a terms of service page like being one of the pages with the most internal links because it’s something you might still be linked to in the footer or maybe it’s still visible in the sidebar, it’s is completely normal.

This does not mean to us that this is the most important page on the website.

This doesn’t mean to us that this is the most important page on your website, so you don’t need to manually step in and hide those links to the about us page or the terms and conditions page. use so that Google does not know them.

Mueller also points out that it’s always important to link to important new pages, so it’s not that Google will ignore them altogether. Internal links are still extremely valuable for SEO.

Having said that, if there are any important elements on your website that they are also linked to from important pages on your website. So if you are launching a new product or have some news that you want to share that you want to rank for then maybe put this link on your homepage so people can find it pretty quickly and search engines understand that this is something they should also focus on.

This is not the case where we ignore internal linking completely, but I wouldn’t worry about the normal structure of a website where you have a lot of internal links to pages that are probably not the most important of your site.

You also don’t want to index those pages. Although Mueller doesn’t mention it, people sometimes specifically search for a site’s contact us page or the about us page by doing a Google search because although they are highly visible on some sites, other brands can make them almost impossible to find on the site. himself. So consider it from a usability perspective before making any decisions to trick Google into believing that these pages aren’t important or shouldn’t be indexed.

You don’t need to use nofollow on links to your pages like the contact us page because you are worried that Google will consider them more important than other pages or consider other pages less important because of it.

The next two tabs modify the content below.

Jennifer Slegg is a longtime speaker and search engine marketing expert, working in the industry for almost 20 years. When not sitting at her desk writing and working, she can be found having latte at her local Starbucks or planning her next trip to Disneyland. She is a regular speaker at Pubcon, SMX, State of Search, Brighton SEO and more, and has been present at conferences for over a decade.

Latest articles by Jennifer Slegg (see everything)


]]>
https://besttoplink.info/internal-links-to-about-us-contact-us-and-tos-pages-for-seo/feed/ 0
The difference between external and internal links in SEO https://besttoplink.info/the-difference-between-external-and-internal-links-in-seo/ https://besttoplink.info/the-difference-between-external-and-internal-links-in-seo/#respond Mon, 24 Oct 2016 07:00:00 +0000 https://besttoplink.info/the-difference-between-external-and-internal-links-in-seo/ SEO has changed the way businesses market their services and products. With the advent of search engine optimization, it has become more competitive for all businesses to compete in the digital space while making sure to stay ahead of their competition. Link building plays an important role when it comes to making SEO Toronto. It […]]]>


SEO has changed the way businesses market their services and products. With the advent of search engine optimization, it has become more competitive for all businesses to compete in the digital space while making sure to stay ahead of their competition. Link building plays an important role when it comes to making SEO Toronto. It is necessary to know all the differences between internal and external link building and to use them strategically in your overall online marketing plan. Each type of link has its own values ​​and helps all businesses increase the ranking of their pages on search engines. Having the proper knowledge on how external and internal linking works will definitely improve your SEO campaign for your business and increase your dominance.

Internal and external links: the difference

External links, as the name suggests, point the link to an external website with an entirely separate domain. External links can be anything from a link to another website or can be a link to another affiliate program. Another type of “external” links that might come to your site, also called “inbound links”.

Internal links are links sent from your website that point to a specific page in your own domain. The best example of an internal link is the menu bar at the top of every website. Each tab is internally linked to other sections of the website.

Use internal and external links for SEO optimization

External links are mainly used to boost visibility. Any external link from any other website to your content is a big boost in your rankings as well as one of the best sources of free traffic. Having external links is also a big part of the Goggles algorithm for search engines. Quality and quantity play an important role when it comes to building external links. If the content is from a poor quality website, it will negatively affect your website. A local SEO company can help you with your link building and search engine optimization process.

One of the best ways to promote external links to your website is to have rich content with lots of graphics. You may also offer a guest posting service where you can send an external message from your website in exchange for a link from that website to yours.

Internal links help build your SEO. When search engine bots crawl your website, they tend to follow the links to find additional pages and content. They follow all the links on the website to archive as many relevant pages of the website as possible. The internal link also forms the structure of your website, so it’s good to have specific tabs with categories for easy navigation.

Links is one of the many small factors in a large list of 100-200 factors used to rank the website according to Google’s algorithm, although it is a small part, but it plays a role. still an important role and needs to be optimized and ensure that all links work. For help with any type of link building, call an expert SEO company in Toronto to help you increase your rankings. You can find out more about seo accountability and its importance to your business.

Address: 439 University Avenue 5th Floor, Toronto, ON M5G 1Y8

Phone number: (647) 955-5927

  • search engine optimization
  • SEO


]]>
https://besttoplink.info/the-difference-between-external-and-internal-links-in-seo/feed/ 0