Google Says Sponsored Rel Not Needed For Internal Links For Affiliate Product Reviews

You don’t need to not follow or use a rel sponsored attribute on your internal links, even if those internal links lead to sponsored review content with affiliate links to those products.

Lily Ray asked Google’s John Mueller about it and John then said that halfway through link attributes aren’t needed, on Twitter.

Lily asked “If you have pages on your site that offer a sponsored brand / product review with affiliate links (and that’s the whole point of the page), internal links to those pages should they contain attributes (rel = sponsored, etc..)? “

John replied “No, within the site is not really a problem, since you are only linking from one part of your site to another.” He added, “I’ll try not to think about it when I’m not fully awake. How recursive is a sponsored link? “

Here are those tweets:

Honestly, I never even thought about not following or sponsoring links to internal content that has affiliate links. Of course, add them to the outgoing affiliate links, but the links to the pages on your site that have affiliate links seem like a “double closing” that might not be necessary here.

So this question and answer was new to me.

Discussion forum at Twitter.

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