Are internal links in the header and footer treated differently?

Google’s John Mueller recently answered the question of whether internal links in the footer or header are used differently by Google. Google’s John Mueller explained the slight difference in how Google treats the main content of a page and shed some light on how Google treats internal links in a web page.

Internal links

Internal links are links from a website that lead to another web page on the same website.

Examples of internal links are the menu links which are usually found in the header and also links to important sections of a site like the about us page and the contact page which are frequently found in the footer of a website.

Internal links can also be links to other pages of the site that are within the content of the site.

Google’s John Mueller discusses internal linking

Are all internal links equally important?

Google’s John Mueller said that internal links are important and the questioner wanted to know if there was a difference in how different types of internal links are treated.

The person asked:

“You recently reiterated the importance of internal linking in signaling to Google the importance of specific content on a site.

I want to know, are links in certain sections of a site looked differently.

For example, if a page is linked in a header or footer and therefore included on every page of a site.

Does Google use these links differently than links in the body of the page? »

Internal links are not differentiated

Mueller explained that links are not treated differently because of where the links are located within a web page.

Jean Mueller replied:

“We didn’t really differentiate there.

So if, for example, elements are linked in the footer of your page and they are linked throughout the entire website, from our point of view you have these links throughout your entire site website.

It’s not the case that we’d say, Oh, like links in a footer have less weight or aren’t as useful, we’ll ignore them or anything like that.

So from that perspective, when it comes to links, we basically see them as links on a page.

Text is handled differently depending on location

Next, John Mueller clarified that text in the main content is treated slightly differently.

He explained:

“It’s slightly different with text, in that we’re trying to understand what the main content of a page is.

And when it comes to ranking against other content on your website, we’ll try to focus on that main content section of the page.

But the links from our point of view just help us to better understand the structure of the site and whether they are in the header or in the footer or the sidebar or the main content, it really does not change anything for we.

Internal links are important

John Mueller explained that while content in the main content area is treated slightly differently, internal links in the header, footer, or main content are treated the same.

Mueller also asserted that internal links in the footer and header carry no less weight than links within the content of a web page.


Better Internal Linking: Header and Footer vs. In-Content Links

Watch John Mueller answer the question at minute 45:09

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